Media Training Services & Workshops

Media Training Programs for Executives and Teams

Every media training workshop we run is built around recorded practice: real interview questions on camera, instant playback, and specific correction. Whether you need media relations training for one spokesperson or a full leadership team, you leave interview-ready, not just informed.

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Guinness World Record holder (112 interviews in 24 hours) · Former NBC, ABC, and Fox producer · Trusted by leaders at Google, JPMorgan, and American Express

13 Years Producing For

What Our Media Training Includes

Our media training services are not lectures. Every program is built around the same on-camera methodology Jess Todtfeld developed across 13 years producing more than 5,000 segments for NBC, ABC, and Fox.

Camera Practice with Instant Playback

Participants answer real interview questions on camera, then watch the recording immediately. Posture, pacing, eye contact, and answer structure get coached frame by frame. Improvement is visible by the second or third round, and you keep the full video library.

Message Development

Three core messages, reverse-engineered from what your audience actually needs to remember: the quote, the sound bite, the clip that survives the edit. Built before the cameras roll, then pressure-tested in every recorded exercise.

Tough-Question Exercises

Our interviewer runs the exact escalation patterns journalists use: the gotcha pivot, the repeated question, the incorrect premise. Participants practice bridging back to message until the technique is automatic, without sounding evasive or rehearsed.

“Jess is a true media pro, having 'been there and done that' as a producer, a trainer, and a speaker himself. The most amazing part of seeing him in action was his ability to customize his program to exactly fit the unique needs of our company and the executives he was training.” Michael Kingsley, Vice President, Public Relations, State Street Investment Management

How Much Does Media Training Cost?

Media training typically ranges from $1,000 to $15,000 per engagement. Pricing depends on how many people are being trained, the depth of customization, and whether sessions run in person or virtually. See the full cost breakdown, or Get Pricing for a firm number within one business day.

Media Training by Role and Industry

Every audience faces different reporters, different story angles, and different risks. Choose the media training program built for your role or industry.

Not sure which program fits? Tell us who is being trained and what is on the calendar.

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Media Training FAQ

What is media training?

Media training is structured preparation for media interviews. It combines message development, on-camera practice, and playback-based coaching so spokespeople deliver clear, quotable answers under pressure. Our programs are led by Jess Todtfeld, a former NBC, ABC, and Fox producer who knows exactly what journalists are looking for and how to handle them.

How long does a media training workshop take?

Most engagements run either a half day (about 3 to 4 hours) or a full day (9 a.m. to 5 p.m.). A half day suits one or two spokespeople preparing for a specific interview. Full-day workshops give teams enough time for multiple rounds of recorded practice, playback, and correction.

Is the training on camera?

Yes. On-camera practice with instant playback is the core of every program. Participants answer real interview questions on camera, watch the recording immediately, get specific coaching, and repeat the exercise. Mistakes happen in the training room, not in public, and improvement is visible within the first few rounds.

Do you train teams or individuals?

Both. We run one-on-one intensives for executives preparing for a specific high-stakes appearance, and group workshops for leadership teams, spokespeople benches, and communications departments. Group sessions still give every participant individual camera time, playback, and personal coaching, which is why we cap group size.

Train with a Former Network Producer

Jess Todtfeld spent 13 years producing for NBC, ABC, and Fox, holds the Guinness World Record for 112 media interviews in 24 hours (full story), and has trained more than 500 executives and organizations. Tell us who needs training and what is coming up, and we will recommend the right program and send pricing within one business day.

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