Trust Is Built Through Stories. We Help You Tell Them.

Media training for nonprofits is specialized coaching that prepares executive directors and spokespeople to tell their mission's story, protect donor trust, and earn the coverage that sustains their work. In a crowded landscape of competing causes, effective media presence is the difference between thriving and struggling for resources. Success in Media has helped mission-driven organizations amplify their impact, secure funding, and build the constituencies that sustain their work.

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What We Know About Nonprofit Communication

Telling Your Story Authentically

Impact-driven narratives must be emotionally compelling while remaining credible. Bad storytelling alienates donors; powerful storytelling secures funding and volunteer commitment.

Competing for Donor & Volunteer Attention

Countless organizations compete for the same supporters and resources. Your media presence must stand out in a crowded space and inspire action.

Navigating Crisis & Organizational Scandal

When allegations emerge or organizational problems surface, nonprofits must respond quickly and authentically to preserve trust and protect their mission.

Building Policy Influence

Effective advocacy requires media presence and thought leadership. Your organization needs to be the expert voice on your cause when media and policymakers are listening.

What Success Looks Like

Expand Your Impact Through Media

Secure media coverage that amplifies your mission, reaches new audiences, and connects your work to the communities you serve.

Secure Funding & Sustain Operations

Build a media presence that attracts donors, corporate partners, and major gift prospects who understand and support your mission.

Establish Thought Leadership

Position your organization and leaders as trusted experts in your cause, influencing policy conversations and public perception.

Navigate Crises with Authenticity

Respond to challenges honestly and quickly, protecting your organization's credibility and maintaining supporter confidence during difficult moments.

We've Worked With

ASPCA
Safe Horizon
NPHF
Americans for the Arts
The End Fund
AARP

"We were surprised to find that a big focus was on creating a reaction from those who hear our causes. These are invaluable skills and a must for our important work."

— Kushal Ramyad, Staff Development Officer, United Nations

"Thank you so much for your work with our entire team. We saw noticeable results and were able to make on-the-spot adjustments."

— Tim Wollerman, VP Outreach, AARP

Want the full media training story for nonprofits?

Our in-depth media training page covers everything from crisis prep to donor-facing interviews, with 7 nonprofit client testimonials.

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Scenarios We've Coached

Launching a Capital Campaign

Building media momentum and donor support for major fundraising initiatives through strategic storytelling and media placement.

Crisis Response & Allegations

Responding to allegations, scandals, or organizational problems with transparent, authentic communication that preserves trust.

Policy Advocacy & Thought Leadership

Positioning your organization as the expert voice on your cause, placing op-eds, and securing media coverage that shapes policy conversations.

Impact Storytelling & Donor Cultivation

Developing narratives about your beneficiaries and impact that inspire donors, volunteers, and community members to support your mission.

Nonprofit Media Training Questions

Can you media train our executive director and program staff together?

Yes. Many nonprofit engagements combine an executive session for the director with a group workshop for program leaders and communications staff. Everyone practices the same story framework in recorded exercises, so the organization tells one consistent, compelling story to donors, reporters, and the public.

Do you help nonprofits get media coverage, not just survive it?

Yes. Beyond interview skills, training covers how to pitch reporters, turn program results into newsworthy stories, and position your spokespeople as go-to experts on your issue. Earned media is often the most cost-effective visibility a nonprofit can get, and it compounds over time.

How much does nonprofit media training cost?

Media training typically ranges from $1,000 to $15,000 per engagement depending on group size and scope. A focused session for one spokesperson sits at the lower end, while multi-day team workshops with recorded practice sit higher. See our media training questions page for a full breakdown of what drives pricing.

Who leads the training?

Every session is led by Jess Todtfeld, founder of Success in Media. Jess spent 13 years as a television producer at NBC, ABC, and Fox, and holds the Guinness World Record for the most media interviews given in 24 hours: 112. He has helped mission-driven organizations turn earned media into funding, volunteers, and support.